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The original item was published from 11/3/2023 11:35:54 AM to 11/24/2023 11:00:08 PM.

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Posted on: November 20, 2023

[ARCHIVED] Celebrate River Dazzle!

river dazzle 2023

Begin the holiday season by celebrating at River Dazzle!

For the past 26 years, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving.
The festivities include Mr. & Mrs. Claus, costumed carolers, a chili crawl, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! 

The event runs 1-5:30 p.m. with the parade beginning at 6:30 p.m. For more information, contact the River Falls Chamber at 715-425-2533 or email

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